You know content is king. However, whether you’re using the spoken or written word, if you don’t get your audience paying attention to you, you’ll never ace your business goals. In this session, top-rated international Finance Keynote Speaker and Communication Expert, Deirdre Van Nest, will teach you the mistake almost every financial professional makes when they open a presentation, create a video, write an article, or even make a social media post.  This mistake bores your audience, causes them to tune out, AND reduces your influence and impact. To avoid making this mistake yourself, you’ll also walk out with THE strategy for grabbing your audience’s attention from the first words out of your mouth- -or keyboard.  Let’s face it, people are distracted, so you MUST know how to quickly cut through the noise! Do this ONE thing and you’ll command the attention of any audience. Every time. Guaranteed.