In spite of the rise of marketing technology and AI-fueled communication tools, investors crave more personalization, more authenticity, more humanity than ever when it comes to choosing a financial professional, they trust. During this powerful session, FiComm's Mary Kate Gulick offers actionable insights about how  today’s advisors can scale their growth efforts without losing the human quality that makes marketing so effective. Find out the power of a unique point of view – and how to harness it in your storytelling, how to marry PR and marketing into a strategy that accelerates visibility and brand affinity, and where to  infuse   innovation into your marketing initiatives to  build connections at scale.