Making Marketing Human: 3 Ways to Build Genuine Connections Before Your First Conversation
Date & Time
Sunday, March 24, 2024, 3:20 PM - 4:00 PM
Mary Kate Gulick

In spite of the rise of marketing technology and AI-fueled communication tools, investors crave more personalization, more authenticity, more humanity than ever when it comes to choosing a financial professional, they trust. During this powerful session, FiComm's Mary Kate Gulick offers actionable insights about how  today’s advisors can scale their growth efforts without losing the human quality that makes marketing so effective. Find out the power of a unique point of view – and how to harness it in your storytelling, how to marry PR and marketing into a strategy that accelerates visibility and brand affinity, and where to  infuse   innovation into your marketing initiatives to  build connections at scale.

Location Name
Osprey 2
Full Address
Walt Disney World Swan Reserve
1255 Epcot Resorts Blvd
Lake Buena Vista, FL 32830
United States
Session Type
Breakout Session