AGENDA

Saturday, March 23, 2024
10:00 AM
10:00 AM - 5:00 PM
Private Event: FTI 2024 Mid-Year Conference Retreat (Open to Financial Transitionist Attendees Only)
Osprey 1
Susan Bradley Founder/CEO, Sudden Money® Institute/Financial Transitionist® Institute
Susan Bradley

Business of Being a CeFT® for Financial Transitionist Members Only

4:00 PM
4:00 PM - 7:00 PM
Registration Desk Open
Swan Ballroom Foyer
 
 
 
Sunday, March 24, 2024
6:30 AM
6:30 AM - 7:00 AM
30 Minute HIIT Session with Jess Bost
 
Jess Bost VP - Partnerships, Alpha Architect
Jess Bost

Want to get your sweat on to start the day? Join Jess for this 30 minute high intensity interval workout! Immediately after this session, you can choose to stay for Jess' Yoga Flow session if you want to cool down.

7:00 AM
7:00 AM - 7:30 AM
30 Minute Yoga Flow Session with Jess Bost
 
Jess Bost VP - Partnerships, Alpha Architect
Jess Bost

Sign up for this session as an add-on after Jess' previous HIIT session to cool down, or sign up just for this session alone if you don't want to get all sweaty, but still want to start your day off right! 

7:00 AM - 7:00 PM
Registration Desk Open
Swan Ballroom Foyer
 
 
 
7:30 AM
7:30 AM - 8:30 AM
Breakfast for all Workshop Attendees
Swan Ballroom Foyer
 
 
 
8:30 AM
8:30 AM - 10:00 AM
Private Event: FTI 2024 Mid-Year Conference Retreat (Open to Financial Transitionist Attendees Only)
Osprey 1
Susan Bradley Founder/CEO, Sudden Money® Institute/Financial Transitionist® Institute
Susan Bradley

Business of Being a CeFT® for Financial Transitionist Members Only

8:30 AM - 11:50 AM
Workshop: Building A Community
Osprey 2
Sheryl Hickerson CEO | Founder, Females and Finance
Sheryl Hickerson

Who knows more about building community better than Sheryl Hickerson, this year's Women in Wealth Management award winner for Community Impact in our industry? With the roaring success of her nearly 5,000 member strong Females & Finance community, Sheryl will share her secrets about how every firm can create and and maintain a network of relationships, and the powerful impact community can have on your growth.

8:30 AM - 11:50 AM
Workshop: Bringing Science to the Art of Relationship
Mockingbird 1-2
Amy Mullen President, Money Quotient
Amy Mullen

Enhance the effectiveness of the work you do with your clients by taking a multi-disciplinary perspective of the dynamics at play in your relationship, in how you communicate, and in your client’s financial beliefs, behaviors, and decisions.  During this workshop, Amy will demonstrate how to apply insights and knowledge from psychology, neurology, and biology to the work you do with your clients to increase effectiveness in the relationship and financial planning process. Gain insight into how to increase effectiveness in the work you do with your client by learning how to integrate concepts and theories derived from various disciplines, including behavioral finance, positive psychology, and biology, into your client meeting process. Understand how relevant information such as core values, perspectives, beliefs, and attitudes influence the clients’ level of engagement and motivation to participate in the financial planning process, and learn how to fine-tune your communication and the way that you present your recommendations to better engage your clients and illicit more follow-through.
 

10:00 AM
10:00 AM - 11:50 AM
Workshop: Authentic Intelligence: AI for Financial Advisors
Osprey 1
Susan Bradley Founder/CEO, Sudden Money® Institute/Financial Transitionist® Institute
Susan Bradley

Artificial Intelligence is already shaping our lives in ways it is hard to even comprehend. AI is incomplete without an equal presence of the human side. When we advance our skills on the human side, we get to have more agency and clarity to shape our future. This is what Authentic Intelligence is all about: advancing skills on the human side so the two sides fuse into a new experience.

11:45 AM
11:45 AM - 12:45 PM
Lunch for all attendees
Swan Ballroom
 
 
 
12:45 PM
12:45 PM - 1:00 PM
Coffee & Chat with Sponsors
Swan Ballroom
 
 
 
1:00 PM
1:00 PM - 1:15 PM
Welcome Address
Swan Ballroom
Ross Marino Founder & CEO, Advisor2X & Transitus Wealth Partners
Ross Marino
 
1:15 PM
1:15 PM - 2:00 PM
Human First: The Experience Economy Meets Financial Planning - Hosted by Asset-Map and Dimensional Fund Advisors
Swan Ballroom
Breanna Blaney Life Invested Director & VP, Dimensional
Adam Holt CEO & Founder, Asset-Map
Ross Marino Founder & CEO, Advisor2X & Transitus Wealth Partners
Breanna Blaney Adam Holt Ross Marino

In recent years, we've witnessed the evolution of financial advice. A focus on individual investments has given way to diversified portfolios, which in turn have led to holistic planning as advisors adopted a "planning first" mentality. Today, the evolution continues. Advisors are no longer solely concerned with accumulating assets and developing a plan; they are helping clients understand why money is important to them. Traditional goals, such as having enough money to retire, remain important. However, clients now seek to align their financial decisions with their values and beliefs. Join Ross Marino, Breanna Blaney, and Adam Holt as they discuss the shift to human-first financial guidance and how advisors can capitalize on this trend.

2:10 PM
2:10 PM - 2:50 PM
Global Humanity of Money: Aligning Cultural Values with Money
Osprey 1
Dr. Preston Cherry Founder & CEO, Concurrent Financial Planning
Preston Cherry

Money, values, and cultures are human. Each individually and collectively contributes to people's unique identity. Are money values and cultures different, or is there a global humanity of money? Both. The intersection stems from the advisor's willingness to learn about people's cultures and provide them with an environment to share confidently. Discover the cultural values essential to informing what financial success and well-being mean through the lens of the beholder, bettering their human condition.

2:10 PM - 2:50 PM
The Playbook for Human Advice
Mockingbird 1-2
Neil Bage Co-Founder, Shaping Wealth
Dr. Brian Portnoy Founder, Shaping Wealth
Neil Bage Brian Portnoy

We introduce behavioral finance to advisors. We provide the advisor tools to organize their mind and structure their practice to share human-first financial advice. We simplify the subject of behavioral finance and give advisors tactical things to think about in their practice.

2:10 PM - 2:50 PM
Women Making Change: How The Transfer of Wealth Will Impact the Financial Services Industry
Osprey 2
Dr. Kristy Archuleta Professor, University of Georgia
Dr. Mary Carlson President, Financial Behavioral Keynote Group (FBKG)
Kristy Archuleta Mary Carlson

According to McKinsey & Co., a wealth transfer from men to women will occur over the next decade. This transfer of wealth is a shift of 30 trillion dollars, and most women (70%) will fire their financial advisors when their spouse dies. So what does all of this mean for financial advisors?  This presentation will teach advisors how to gain and retain female clients using proven psychological techniques. Participants will understand the impact women will have on the financial planning marketplace in the next few years, learn the differences in how men and women view and handle money, and integrate psychological techniques to help women feel heard, valued, and appreciated.
 

2:50 PM
2:50 PM - 3:20 PM
Break
Swan Ballroom
 
 
 
3:20 PM
3:20 PM - 4:00 PM
If You Think Your Tech Stack Is Optimized, Think Again: The Benefits of a Comprehensive Solution Hosted by Advyzon
Mockingbird 1-2
John Mackowiak Chief Revenue Officer, Advyzon
John Mackowiak

How do you reduce paperwork, various logins, and time spent learning every platform in your tech stack? The same way you go to Amazon for everything you need. The benefits of an all-in-one platform are undeniable. This session will feature our seamlessly integrated technology solution, Advyzon, showcasing the newest tool in our platform Quantum Rebalancing. Hear why the benefits of consolidation outweigh the risks and why you should optimize your technology stack even if you don’t currently have problems. Plus learn how you can start reducing the time-consuming nuances in your practice.

3:20 PM - 4:00 PM
Finding Your Niche: Why Being Different is Better Than Being Better
Osprey 1
Saundra Davis Program Director, Golden Gate University
Alan Moore CEO, XY Planning Network
Saundra Davis Alan Moore

If you were diagnosed with a rare disease, would you go to a general practitioner in town or find a doctor specializing in cases like yours? Similarly, being a fiduciary financial advisor that provides comprehensive financial planning may have been a go-to in the past, but now smart consumer clients seek out advisors who offer specialized services reflective of their unique needs. Being different makes you stand out more than being the best (which, let’s be honest, anyone can claim.) Positioning your firm as “the only firm in (your locale) that serves/offers ______________” will increase visibility amongst the target customers you want to engage with. To determine your niche and understand how to leverage it best, we’ll explore the importance of establishing a target market, finding where there's a gap in the market (and whether there is a market for that gap), filling in “the blank” to determine your niche, examples of financial advisors who successfully serve a niche market, and ways to leverage a niche to grow a financial planning firm quickly.

3:20 PM - 4:00 PM
Making Marketing Human: 3 Ways to Build Genuine Connections Before Your First Conversation
Osprey 2
Mary Kate Gulick CMO & EVP, Marketing & PR Services, FiComm Partners
Mary Kate Gulick

In spite of the rise of marketing technology and AI-fueled communication tools, investors crave more personalization, more authenticity, more humanity than ever when it comes to choosing a financial professional, they trust. During this powerful session, FiComm's Mary Kate Gulick offers actionable insights about how  today’s advisors can scale their growth efforts without losing the human quality that makes marketing so effective. Find out the power of a unique point of view – and how to harness it in your storytelling, how to marry PR and marketing into a strategy that accelerates visibility and brand affinity, and where to  infuse   innovation into your marketing initiatives to  build connections at scale.

4:10 PM
4:10 PM - 4:40 PM
A.I. Meets Financial Planning. What Comes Next?
Osprey 1
Ian McKenna Founder, AdviserSoftware.com
Dr. Michael Kothakota CEO, WolfBridge Wealth
Ian McKenna Michael Kothakota

Panel discussion about how human-centric financial advisors can demonstrate value by leveraging Artificial Intelligence to connect deeper with their clients and provide next-level financial advice. Discussants will talk about the intersection between behavioral, emotional and artificial intelligence and the challenges for both advisors and their clients.

4:10 PM - 4:40 PM
Technology +Psychology
Osprey 2
Dr. Jordan Hutchison VP of Technology and Adjunct Professor, RFG Advisory, LLC
Jordan Hutchison

Dr. Hutchison will discuss the ever-evolving landscape of financial services, the fusion of technology and psychology is revolutionizing the traditional paradigms of financial planning. This presentation delves into the dynamic relationship between technology and behavioral science, offering proprietary data on how creating a financial planning practice with behavioral science in mind grows faster than the industry average.

4:10 PM - 4:40 PM
The Psychology of Intro Meetings: How To Effortlessly Convert Prospects Into Life-Long Clients
Mockingbird 1-2
Brendan Frazier Founder, Wired Planning
Brendan Frazier

The intro meeting is the lifeblood of any advisory business. Yet, the way most advisors have been taught to conduct these meetings is backwards. It’s why you leave meetings where you did everything “right” but it still feels like a crapshoot. It’s because there is a misalignment between the advisor’s focus and what the prospect actually needs in that meeting. Learn the proven framework leveraging psychological principles to instantly connect with prospects and seamlessly convert them into-life long clients.

4:45 PM
4:45 PM - 5:15 PM
Human First Marketing in the Wild: Real Advisors Getting it Right
Mockingbird 1-2
Zoe Meggert CEO, Perfectly Planned Content, LLC
Greg Wilnau Founder, Wilnau Design
Kendra Wright Owner, Rebel Media Agency
Zoe Meggert Greg Wilnau Kendra Wright

If you’re a great advisor but struggle to explain what you do effectively with digital marketing, this session is for you. Join three of today’s top marketers in the finance industry to get real-world examples of how to market what makes you different in a sea of sameness. You’ll get practical examples of what’s working now and a step-by-step breakdown of how to apply it to your own digital presence. Learn how to create marketing that connects with your prospects and gently moves them through the marketing process on autopilot. All experience levels are welcome. This session will provide practical and actionable strategies you can use in your firm the moment you walk out the door.

4:45 PM - 5:15 PM
Knowing Me, Knowing You; Connecting Beyond the Form to Understand Your Client's Financial Identity
Osprey 2
Cary Carbonaro SVP Head of Women and Wealth, Advisors Capital Management
Marla Sofer Founder & CEO, knomee
Cary Carbonaro Marla Sofer

Client demand for personalized services has been a topic du jour for decades, but even with advanced tools to drive personalized investing solutions, clients are not flocking to wealth managers. This is especially true for women and traditionally underserved demographics. Why is that and how can human centric advisors build trust by getting to know customers differently?  Learn how to understand the concept of financial identity and what it means to your business & tips for better connection with female and other underserved clients, and explore the importance of values in conversations about goals 
 

4:45 PM - 5:15 PM
Strategies for Engaging the Unengaged Client When Working with Couples
Osprey 1
Clayton Quamme Partner, AP Wealth
Ashley Quamme (FBKG Speaker) President, Beyond the Plan™
Clayton Quamme Ashley Quamme (FBKG Speaker)

In working with couples, it's not uncommon for one partner to play a less active role. But what about when the partner is completely unengaged in the financial planning process, both verbally and behaviorally? This presentation focuses on providing advisors the insights to working with and drawing out the unengaged partner. By learning effective strategies, advisors will be able to empower their clients and cultivate a greater sense of financial well-being for their couples.  Participants will learn contributing factors that may lead to lack of engagement in the financial planning process, key questions and scripts for how to draw clients into the meeting and 3 strategies, and tools for helping their unengaged client take a more active role outside of meetings.

4:45 PM - 5:15 PM
Scaling a Practice with Human Advice Hosted by Altruist
Pelican 1-2
Dasarte Yarnway Head of Community, Altruist
Dasarte Yarnway

In this session, Dasarte Yarnway, Head of Community at Altruist shares the tenets for growth for scaling a practice with human-centered advise. Attendees will walk away with a deeper understanding of the tenets - technology, expertise and human capital - needed for extraordinary growth.

5:15 PM
5:15 PM - 7:15 PM
Networking Reception
Swan Ballroom
 
 

Badges Required for entry. Need a guest pass for a spouse/partner? Visit the Event Care Team at the registration desk. 

9:00 PM
9:00 PM - 10:00 PM
Females & Finance Drinks & Dessert Reception- All Attendees Welcome!
West Courtyard
 
 

Join your fellow attendees for some post-dinner drinks and yummy desserts and learn more about Females & Finance, an education network dedicated to making the Financial Services industry more inclusive to women. All attendees are welcome!

Monday, March 25, 2024
6:00 AM
6:00 AM - 6:30 AM
30 Minute HIIT Session with Jess Bost
 
Jess Bost VP - Partnerships, Alpha Architect
Jess Bost

Want to get your sweat on to start the day? Join Jess for this 30 minute high intensity interval workout! Immediately after this session, you can choose to stay for Jess' Yoga Flow session if you want to cool down.

6:30 AM
6:30 AM - 7:00 AM
30 Minute Yoga Flow Session with Jess Bost
 
Jess Bost VP - Partnerships, Alpha Architect
Jess Bost

Sign up for this session as an add-on after Jess' previous HIIT session to cool down, or sign up just for this session alone if you don't want to get all sweaty, but still want to start your day off right! 

7:00 AM
7:00 AM - 7:50 AM
Breakfast
Swan Ballroom
 
 
 
7:00 AM - 7:50 AM
Bitcoin Is Mainstream Now. Are You Ready? Breakfast Session Hosted by BitWise Asset Management
Pelican 1-2
Juan Leon Senior Crypto Research Analyst, Bitwise Asset Management
Juan Leon

The launch of spot bitcoin ETFs in January 2024 brought bitcoin into the mainstream. Now, every investor can access bitcoin in a safe, simple format.
But should you?
In this session, Bitwise Senior Crypto Research Analyst Juan Leon breaks down why bitcoin ETFs matter, how to value bitcoin, where it fits in a portfolio, and the outlook for bitcoin in 2024.

7:00 AM - 7:00 PM
Registration Desk Open
Swan Ballroom Foyer
 
 
 
7:50 AM
7:50 AM - 8:05 AM
Coffee & Chat with Sponsors
Swan Ballroom
 
 
 
8:05 AM
8:05 AM - 8:15 AM
Welcome Address
Swan Ballroom
Ross Marino Founder & CEO, Advisor2X & Transitus Wealth Partners
Ross Marino
 
8:15 AM
8:15 AM - 9:00 AM
Zen and the Art of Living Your Best Life Now Hosted by Stone Ridge Asset Management
Swan Ballroom
Peter Nakada Chief Education Officer, Stone Ridge Asset Management
Peter Nakada

After a career of regularly receiving paychecks, there comes a day when it all comes to a halt. Despite having a nest egg, anxiety creeps in—market volatility, inflation, the fear of outliving your money. Retirees restrain spending to shield against future uncertainties. The stress of regret and uncertainty can be overwhelming. Join this session for innovative, reliable solutions that empower investors to embark on retirement with purpose and fulfillment. 

9:10 AM
9:10 AM - 9:50 AM
Implementing Human-First Client Discovery (in Four Easy Steps)
Osprey 2
Dr. Sarah Fallaw Presient, DataPoints
Sarah Fallaw

The core of a human-first approach includes understanding a client's unique attitudes, beliefs, and experiences. How can this be efficiently accomplished while  avoiding the AI/social media trap (i.e., the uncomfortable scenario of "knowing" something about a client that the client never disclosed to you?) Self-report personality tests provide an efficient way for clients to share responses and provide quantifiable scores to the client and the advisor on a host of characteristics like money beliefs, risk composure, and agreeableness. Personality test reports can be a starting point for deeper money- and life-experience conversations. Likewise, allowing the client to respond to a personality test avoids the "ick" factor of using AI or scraping social media data in client discovery. You'll leave with a straightforward process and templates for implementing tools such as the Klontz Money Scripts Inventory-II, the Investor Profile RTQ, and general money personality tests. More importantly, you'll leave with a human-first approach to client discovery

9:10 AM - 9:50 AM
Navigating Tomorrow: The Human Element of Long-Term Care Planning Hosted by One Insurance Solution
Mockingbird 1-2
Jake Spaccarotelli Head of One Insurance Solution, One Insurance Solution for RIAs
Jake Spaccarotelli

Explore the emotional and personal aspects of caregiving, financial considerations, and the impact on family dynamics. Gain valuable insights into creating a Long-Term Care plan that not only secures your clients’ future but also honors the dignity and well-being of their loved ones. Connect with the human aspect of Long-Term Care planning and empower yourself with the knowledge to help clients make informed and compassionate decisions.

9:10 AM - 9:50 AM
Elevating the Client and Advisor Relationship Through Behavioral Financial Advice Hosted by think2perform
Pelican 1-2
Ryan Goulart EVP - Marketing and Product, think2perform
Kyle DeBell SVP of Behavioral Financial Advice, Think2perform
Ryan Goulart Kyle DeBell

Being a financial advisor puts you in the room with your clients for many of the most important decisions in their lives. Your role isn’t just about pitching the perfect product or making the right recommendation — you’re helping influence their spending and savings behaviors in ways that'll shape their lives.

Being a top-tier financial advisor, means understanding that investments work, investors don’t.

Join Ryan Goulart and Kyle DeBell for an informative breakout on what Behavioral Financial Advice is and how it’s transforming financial advisory. Ryan and Kyle will also share how to implement this framework into your practice to elevate the client experience and set your clients up on the path to continued success. 

In this breakout, you’ll:
•    Learn what Behavioral Financial Advice is, and how it'll grow your practice.
•    Explore a proven framework for implementing Behavioral Financial Advice.
•    Walk away with a tool that can support your clients in making values-based financial decisions. 
 

9:10 AM - 9:50 AM
Humans v. Retirement
Osprey 1
Dan Haylett Director, TFP Financial Planning
Roger Whitney Owner, Agile Retirement Management
Dan Haylett Roger Whitney

Have you noticed how the conversation around retirement planning is shifting? Human-first retirement planning is about understanding what someone is retiring from and how that impacts their life. And it includes discussing what someone is retiring to. Both Dan and Roger host wildly successful podcasts that help advisors and consumers understand and redefine what retirement means. Join two of our profession's top advisors as they share ideas to shift the conversation around retirement.

10:00 AM
10:00 AM - 10:40 AM
Life Planning
Osprey 1
Sidney Divine Founder, Divine Wealth Strategies
Danika Waddell President, danika@xenafp.com
Sidney Divine Danika Waddell

"Financial life planning" (or life planning) has gotten a lot of buzz in recent years, but what exactly is it? And how does one practice it? Join two registered life planners to learn more about what life planning entails, why we're so passionate about it and how to bring these skills into your practice.

10:00 AM - 10:40 AM
Developing a Diversity, Equity, Inclusion, and Belonging (DEIB) Mindset for Solo Practitioners
Osprey 2
Dr. Brandy Baxter (FBKG Speaker) Financial Futurist, Envision 30
Cameo Roberson Founder, Atlas Park Consulting
Brandy Baxter (FBKG Speaker) Cameo Roberson

The decision to live out Influence and Intentionality can catapult a solo-practitioner's ability to incorporate DEIB into their day-to-day operations. From 
launch to scale, advisors can leverage specific strategies that speak volumes to the importance of DEIB across their companies. This panel discussion will cover what it looks like from an operational, client service and team perspective, practicing authentic honesty, what DEIB really means and how it can set the stage for even greater impact. Attendees will learn how to evaluate their personal positions, current culture and how to shift.

10:00 AM - 10:40 AM
How You Can Turn a $10/hr Intern into a $51M Rainmaker for Your Business Presented by Clarity 2 Prosperity
Mockingbird 1-2
Jason L Smith Founder | CEO, C2P Enterprises
Jason L Smith

Picture a day when your firm is profitable without your production.

When you have an advisor that you've trained, developed, and mentored, say, "thank you for changing my life."

Imagine taking a month-long dream vacation.  

Learn how to scale your business efficiently and put your mind at ease regarding legacy and succession planning. Create an Advisor Career Path to help you attract, retain, and reward top talent so that you bring on the best people and adequately invest in them for the future of your firm.

10:00 AM - 10:40 AM
Investing As an Experience: How A Human-Centric Approach Enables Growth Hosted by Seeds
Pelican 1-2
Zach Conway Co-Founder & CEO, Seeds Investor
Zach Conway

As advisors, we know that deeply understanding our clients enables us to put them at the center of a more personalized experience. So why don’t we do that when it comes to investing? Rather than asking questions, we sell, explaining our “special” investing approach. Then we deliver cookie-cutter portfolios and review meetings. It’s an assembly line process that forces clients to measure our value based on performance. Learn how advisors can reach and retain new clients by assessing investor purpose, values, and interests to put them at the center of a meaningful investing experience.

10:40 AM
10:40 AM - 11:20 AM
Break
Swan Ballroom
 
 
 
11:30 AM
11:30 AM - 12:10 PM
Mindset over Everything (Including AI): Achieving Mind-Blowing Results
Osprey 2
Lindsay Troxell Founder, Our Coaching Initiative
Julie Johnson CEO, XY Communication
Lindsay Troxell Julie Johnson

Both Cerulli and Associates and Gallup state that having the appropriate positive mindset can increase your odds of a successful outcome by as much as 3 to 4 times! What limits the success that you and your firm can achieve? Your mindset. In fact, your mindset is the key to unlocking the opportunity for success in every aspect of our life, including our connection with ourselves, our clients, prospects and peers. Join Lindsay and Julie in this interactive session, where you’ll learn how to manage your mind and redefine what’s possible - for you, your team, your clients, and your business. You will walk away feeling empowered and with solutions you can implement immediately, including AI Prompts, as well as The Mindset Model, and sample Scripts and Discovery Questions.
 

11:30 AM - 12:10 PM
Pixels with Purpose: Aligning Technology with Financial Planning Values Hosted by Betterment
Mockingbird 1-2
Dan Egan VP, Behavioral Finance & Investing, Betterment
Dan Egan

For human-first financial planners, the best use of technology can sometimes be unclear. But, when deployed properly, tech will empower you to have stronger and more informed conversations with your clients. In this session, we’ll discuss questions like:
•    How well does your technology enable and reinforce the life goals and values you help your clients construct? 
•    Do your dashboards and summaries emphasize future outcomes, or past performance?
•    Do clients know if they’re on track, with their priorities represented, or is it just a mishmash of what’s already happened?
Join Dan Egan, VP of Behavioral Finance & Investing at Betterment, to go through the subtle ways in which technology supports or undermines advisors in their quest to have more meaningful, fulfilling conversations with their clients. 
 

11:30 AM - 12:10 PM
Creating a Practice on Purpose
Osprey 1
Laura LaTourette (she, her) Founder, CFP®, Family Wealth Management Group
Chloe Moore Founder, Financial Staples
Laura LaTourette (she, her) Chloe Moore

Advisors want a practice that aligns with what matters most to them. That means serving the people you want to serve and living the life you want to live. 
Two advisors share how they’ve built profitable businesses working with communities that are meaningful to them while also fulfilling personal goals to help the profession. You will learn how they built their practices and their why. They will share best practices in operations, processes, and marketing, building referral relationships that serve your clients, how they define success and conquer imposter syndrome, how they’re helping the profession, and how you can become an advocate

12:20 PM
12:20 PM - 12:50 PM
A Life You Love…With the Resources You Have
Osprey 2
Dr. Sarah Newcomb Founder, Thrive Financial Empowerment Center
Sarah Newcomb

Traditional budgeting advice leads people to create plans that leave them feeling deprived today in the hopes of being happy in the future. These strategies rarely work because they run counter to human 
motivation. It’s no wonder that less than 30% of Americans report sticking to or using a budget. There is a better way. We can create spending plans that will make us happy today and in the future with a little help from psychology. Learn the basic psychological principles behind why budgets are so painful for so many, how a small shift in perspective and language can open the floodgates of opportunity, and how to use the ‘Needs & Strategies’ framework to create budgets that lead to fulfillment and satisfaction in the present AND the future.

12:20 PM - 12:50 PM
Home Equity in Retirement Planning Presented by Finance of America
Mockingbird 1-2
Steve Resch Vice President - Retirement Strategies, Finance of America
Steve Resch

Retirement planning has traditionally excluded home equity, however, for many of our clients this can represent 50% or more of their net worth. With income-tax free proceeds, and no required monthly payment, the reverse mortgage can be an effective option to incorporate that equity into a retirement plan. 

In this presentation, Steve will do a brief overview of how a reverse mortgage works, highlighting the unique line-of-credit feature. He will then share examples from his own practice of using it to supplement an asset distribution plan, function as a safety net for long-term care risks, pay the taxes on Roth Conversions, and much more. 
In addition, we will look at client profiles, considering both net worth, and sentimental attachments to the home, to help identify who best would enhance their retirement with a reverse mortgage, as well as who would not. 
 

12:20 PM - 12:50 PM
How to Build a High Growth, High Profit, High Happiness Advisory Firm
Osprey 1
Stephanie Bogan Chief Possibilities Officer, Limitless
Stephanie Bogan

Discover the game-changing secret to growth: building a human-first, integrity-based prospecting process that effectively establishes your credibility, conveys your value, builds trust-equity, and confidently communicates your fees (without apology or hesitation) to consistently attract and retain a steady pipeline of ideal clients with a 70+% conversion. Use this integrity-based process to serve, not sell, and get the "Yes" without the stress.

1:00 PM
1:00 PM - 2:00 PM
Lunch
Swan Ballroom
 
 
 
2:15 PM
2:15 PM - 3:00 PM
Content Creation: How to Connect With Your Audience From the First Words Out of Your Mouth (or Keyboard)!
Osprey 1
Deirdre Van Nest CEO/International Keynote Speaker, Crazy Good Talks
Deirdre Van Nest

You know content is king. However, whether you’re using the spoken or written word, if you don’t get your audience paying attention to you, you’ll never ace your business goals. In this session, top-rated international Finance Keynote Speaker and Communication Expert, Deirdre Van Nest, will teach you the mistake almost every financial professional makes when they open a presentation, create a video, write an article, or even make a social media post.  This mistake bores your audience, causes them to tune out, AND reduces your influence and impact. To avoid making this mistake yourself, you’ll also walk out with THE strategy for grabbing your audience’s attention from the first words out of your mouth- -or keyboard.  Let’s face it, people are distracted, so you MUST know how to quickly cut through the noise! Do this ONE thing and you’ll command the attention of any audience. Every time. Guaranteed. 

2:15 PM - 3:00 PM
Training the Human out of the Professional
Osprey 2
Hannah Moore Founder & Owner, Amplified Planning
Hannah Moore
 
2:15 PM - 3:00 PM
The Head and The Heart: Blending Quantitative and Qualitative Excellence at Scale
Mockingbird 1-2
Tim Maurer Chief Advisory Officer, SignatureFD
Heather Fortner Chief Executive Officer, SignatureFD
Tim Maurer Heather Fortner

For too long, the work of advising had an almost entirely quantitative focus, while the application of qualitative knowledge was relegated to “soft skills,” intuition, or niche “life planning” practices. Qualitative work was a “nice-to-have,” at best, and to many, a nuisance. The long-standing work of many financial life planning thought leaders and advisory communities has been buoyed by the recent popularization of behavioral finance and economics, affecting a shift, indeed, toward greater appreciation for the application of qualitative excellence. Yet even now, this is mostly represented by complementary services, meetings, or add-ons, which can lead to inefficiencies and growth headwinds. How, therefore, can advisors best blend the quantitative and qualitative elements of their client experience with excellence, and at scale? Heather Fortner, CEO of SignatureFD, and Chief Advisory Officer, Tim Maurer, tell the story of a now $7 billion RIA that has had a human-first intention from its inception 27 years ago, and offer a simple advisory framework and rhythm with behavioral finance at its core, blending the work of both the head and the heart.

3:10 PM
3:10 PM - 3:40 PM
A Human First Approach to Discovery Meetings
Osprey 2
Stoy Hall Founder/Wealth Advisor, Black Mammoth
Lawrence Sprung Founder and Wealth Advisor, Mitlin Financial, Inc.
Stoy Hall Lawrence Sprung

Are your discovery meetings filled with questions and finances?  Attend this interactive conversation about the non-financial questions you should be asking the families you serve.  Hear how taking a human first approach to the mental and social outcomes of planning can improve your discovery meetings.  You will leave with questions you can begin asking when you get back to your firm and allow you to deepen and improve the relationships with those you serve.

3:10 PM - 3:40 PM
The Gray Divorce Phenomenon: What Every Financial Advisor Should Know
Osprey 1
Andrew Hatherley Founder, Wiser Divorce Solutions/Transcend Retirement
Carol Lee Roberts President, Institute for Divorce Financial Analysts
Andrew Hatherley Carol Lee Roberts

Today, 36% of U.S. adults getting divorced are aged 50 or older. Thirty years ago, it was one in ten. What’s behind the increased divorce rate for the older population? How does divorce impact retirement planning and what should financial advisors know about Gray Divorce? 

3:10 PM - 3:40 PM
Investing in America’s Future: Innovation, Capitalism, and Opportunity Create Strong Fixed Returns Hosted by yrefy
Mockingbird 1-2
Laine Schoneberger Chief Investment Officer & Managing Partner, Yrefy LLC
Laine Schoneberger

Yrefy is the intersection of innovation, capitalism, and opportunity, creating a competitive fixed income coupled with unparalleled flexibility in a secured and collateralized portfolio.  Investors Do Well by Doing Good through Yrefy’s mission of giving people the ability to refinance their distressed Private Student Loans and pay them off with dignity.

With Federal and Private Student Loans being nearly impossible to expel through bankruptcy, Borrowers had no options until January 2017, when Yrefy was founded.  With an impressive seven-year track record of Borrower success stories and a seemingly unlimited market opportunity, Laine Schoneberger, Chief Investment Officer and Managing Partner, will share how advisors can create healthy fixed returns up to 10.25% with incredible flexibility in client portfolios.
 

3:40 PM
3:40 PM - 4:10 PM
Break
Swan Ballroom
 
 
 
4:10 PM
4:10 PM - 5:00 PM
THE HIVE - Small Group Discussion Tables-You Choose!
Swan Ballroom
 
 

 

Table 1:  Beyond the Documents: Conversation Starters for Estate Planning
Emily Rassam Partner/Senior Financial Planner, Archer Investment Management

There is a massive amount of value advisors can bring to their clients, beyond the basic estate planning documents. Emily will share her best practices for facilitating meaningful conversations with clients about their wishes, helping them create a household operating manual, and adeptly navigating challenging discussions to create an efficient and well-organized estate plan. Learn how to add a high-value, low lift estate planning meeting to your service calendar that will deepen your client relationships.

Table 2: Working with Immigrants and Foreign Nationals on Work Visas
Jane Mepham Founder / Principal Advisor, Elgon Financial Advisors

Foreign-born individuals (immigrants) and foreign nationals on work visas face special challenges in the US when it comes to their finances. They want to take advantage of what the US has to offer but are not always sure about where to start (includes immigration status) or sometimes who to trust. In this open forum, let's dive into some of the basic challenges and expand on ideas for navigating conversations with this group that are likely to lead to successful outcomes. It all starts with truly understanding where they are coming from, in more ways than I can list here.  

Table 3: Mind, Body, Spirit
Justin Castelli, Founder & Financial Advisor, RLS Wealth

The connection between spirit, body and mind has been discussed for a long time. The mind and body are separate and work together...not one controlling the other. It's important to remember to do as much as you can to take care of your physical body to be able to execute what the mind creates for you. Join Justin to discuss the countless ways to take care of your body as part of a daily routine and the plan your make for your and your family's lives.

Table 4: Working with Widows
Carolyn Moor, Founder, Modern Widows Club

Join Carolyn for a discussion about how to help your widowed clients transform their grief after a loss into a positive, purposeful future while embracing their strength and courage.

Table 5: The Art and Science of Working With Couples and Money
Ed Coambs, Owner/Therapy-Informed Financial Planner™, Healthy Love and Money

Working with couples can be both the most rewarding and frustrating experience in financial planning. When we know the psychology behind couples dynamics it makes our jobs so much easier and enjoyable. Learn how to tap into the art and science of working with couples with a research-backed 80-plus-year history of attachment theory (The psychology of relationships). 

Table 6: Understanding Money Stories
Derek Hagen- Financial Therapist, Meaningful Money

Everyone has beliefs about money; how it should/shouldn't work, what it should/shouldn't be used on, how we talk it, and so on. These are often referred to as money scripts. As we develop more and more money scripts, they tend to form inner narratives about money's role in your life. Understanding and rewriting these narratives can help our clients (and ourselves) live more meaningful lives.

Table 7: Content Creation: How to Connect With Your Audience From the First Words Out of Your Mouth-or Keyboard
Deirdre Van Nest- CEO/International Keynote Speaker, Crazy Good Talks

Deirdre will guide you on how to apply what you learned in her presentation to your specific content.  You'll walk away with a CRAZY GOOD attention grabber for your next presentation, article, social media post, or video!

Table 8: The Intersection of Fitness & Finance
Jess Bost VP - Partnerships, Alpha Architect

As advisors, one of our first and most important skills is the ability to connect with people in a way that creates safety and trust, so that we can then begin the important work of helping them get from where they are to where they want to be. Join Jess to discuss how she uses fitness analogies, strategies and other relatable gym experiences to help clients feel more at ease with the conversations about money, and learn how to use your own life experiences to bring authenticity and passion to your client conversations.

Table 9:  Life Planning
Scott Frank-Founder, Stone Steps Financial

Join Scott to learn more about what to do when it is not time for you to tell your client what to do. Learn the keys to listening with empathy.

Table 10:  Using AI As Your Creative Partner in Marketing (without losing your soul)
Angel Gonzalez-Co-Founder & CMO, Snappy Kraken

Join Angel as he shares the ways he personally uses AI to accelerate and scale creative and strategic marketing initiatives within a financial marketing technology company. This includes market research, content creation, brainstorming campaign topics, analyzing data, etc. Angel will discuss the specific aspects of marketing strategy that he entrusts to human professionals -- the crucial elements of storytelling, emotional resonance, and brand personality. AI has amazing analytical prowess, but it's important to identify what aspects of the work take a backseat to the irreplaceable human touch. Keeping this in mind ensures the delivery of marketing messages that are effective because they are human-first.

Table 11: Positive Psychology in Financial Planning
Meghaan Lurtz- Partner, Shaping Wealth

Meghaan will introduce the concept of positive psychology, discuss how it integrates deeply with traditional financial planning, and provide ways financial planners can use positive psychology to help clients lead more successful and flourishing lives. 

Table 12: Collaborative Conversations Convert Clients
Nancy Bleeke Noël, Sales Pro Insider, Inc., Author of Conversations That Sell and the soon to be released Conversations That Sell for Financial Advisors.

When does the human first focus begin? Earlier than you might think – it starts before the “client engagement” does. Let’s discuss how to be human first in guiding your prospective client conversations. From first contact through conversion, collaborative conversations let them know you are in “it” together. 

Table 13: Delivering Human First Advice with Asset-Map
Alison Susko, VP of Community, Asset-Map

Talk to Alison about how Asset-Map's visual planning software increases efficiency, deepens engagement and opens the door for more holistic financial planning that meets your clients where they are.

 

5:00 PM
5:00 PM - 7:00 PM
Networking Reception
VUE
 
 

Badges Required for entry. Need a guest pass for a spouse/partner? Visit the Event Care Team at the registration desk.